One of the world’s largest professional networking platform, LinkedIn, has now crossed the half-billion user mark, with more than 660+ million users. It has become a popular space for professionals at all levels to connect with each other and engage with different audiences. In today’s time, LinkedIn can be seen as an extremely valuable tool to discover opportunities and to develop your career.
Here’s how you can use LinkedIn effectively and make the most out of it:
Optimize your profile-
Creating a strong LinkedIn profile surely goes a long way in, not just attracting the right people, but also attracting relevant opportunities. It is important to maintain a completed profile, since the internal search algorithm of LinkedIn shows profiles that rank as ‘complete’ 20 times more than profiles that are incomplete. Adding an engaging headline, uploading a professional photo and listing your skills are some great ways to make your profile stand out.
Connect and engage with others-
When on LinkedIn, expanding your corporate network should be the highest priority. Connecting with people who are from the same field as you will help you stay updated about the latest developments. Engaging with relevant people can be done by following them, along with commenting on their posts and sharing it forward. This will help build strong relationships, thereby leading to better chances of being notified about new opportunities as they arise.
Create valuable content-
Creating your own content on LinkedIn, in the form of posts, articles, blogs, and even videos, will enhance your feed. Statistics show that videos have the highest reach on LinkedIn. Sharing your content will not only increase the traffic on your profile, but will also further your chances of being noticed by others outside your network. To make the best use of this, you can add relevant hashtags to your posts, which will take your content to the next level.
Along with following the above points, it is important to be consistent and stay active on LinkedIn, in order to build a successful career map. That way, you’ll be using this platform to your best advantage.