The indulgence of smartphones in our day to day activities cannot be ignored. With the growing customer base of companies being smartphone-dependent generations, the need for organizations to not only have a digital presence, but more importantly, a ‘mobile-friendly presence’ is axiomatic. Studies show that an average person spends 67% of his daily time on mobile. As a customer, 26% of smartphone users search for apps related to a specific product or service, whereas 81% of users generally search for product or services online. Businesses aiming to increase their customer interaction, brand awareness, sales and revenue generation are turning towards smartphones to stay connected with their Customers.
Here are the top 4 reasons why mobile applications are the future foundation of any business:
Increased efficiency through Automation
Smartphone apps are the most efficient and the easiest way to introduce automation. Nonetheless, they are also full of capabilities. With the developments in the field of coding and programming, one has the chance to develop applications for specific functionalities. Businesses that can leverage these capabilities can increase their productivity by almost 30%. In addition, it becomes easier for businesses to collect data through smartphones and refine their decision- making capabilities.
The convenience of Customers
Needless to say, customers are the driving force of any business and their ease and comfort come as the highest priority. With the increasing dependency of Customers on smartphones, it is natural for businesses to give the customers what they want, i.e. ease of access, through Android, iOS or Windows based applications.
Being noticed Online
The world wide web has become the primary source of information for the customer and business presence on the internet is imperative for achieving full potential growth. With the emergence of search engine optimization, e-commerce and social media marketing, end-users now put their trust only on those companies which have a huge online presence. Mobile applications are a great way to change the perspective of the audience and is of great help in establishing this online presence.
FOMO
The ‘Fear Of Missing Out’ or FOMO, as is known, is a concept that has emerged over the years and is, no doubt, real for businesses. The popularity of smartphone applications is huge and can be a deciding factor between competitors. Having a mobile application becomes an advantage between two similar companies with equally good products or services.
A notification on the mobile screen definitely catches attention of the customer on-the go. Mobile apps make it easier to stay connected with a global audience, thus, helping businesses with ease of accessibility. Instead of connecting through a secondary source, customers can directly interact with the company and register their problems, saving time and efforts, thus, enhancing personal experience of the customer.
Every day, new advancements are being made in the fields of Mobile applications development and it has become an integral part of business modernization. Saransh, being at the heart of digital evolution, is well-versed with this changing scenario and helping various businesses to create their own business applications.