While the pandemic has made it quite necessary to give your business an online platform, it should be ensured that you invest your time, assets and efforts in something that is authentic and genuinely fruitful. Ecommerce websites are the latest trend in consumer marketing and businesses are in the need of a strong online marketplace.
As a business owner, one will sooner, rather than later, feel the need for an online marketplace. If you are someone who is looking forward to creating an e-commerce marketplace for your business, here are 5 mistakes that you need to avoid when creating your e-commerce website:
Choosing an inappropriate platform
Since every business is different, and their customer-base even more varied, there is a necessity to have a different set of strategies and conditions. That is why it is crucial to scrutinize a few platforms before finally selecting one. You must take into consideration factors such as website design, budget and customer experience that you wish to offer. Platforms like Woo-commerce, Magento, WordPress, Shopify, Angular, React JS and many more are available in the market today, with each having their pros and cons. Many times, business owners tend to overlook these factors in order to create a “trendy” website, but doing so may not be beneficial in the long run.
Complicating the UX/UI design
A good website is one that allows its customers to easily navigate through the entire site content, without any confusion. The responsiveness on mobiles and different devices, or the M-commerce experience as it is known, also need to give the same experience for users. With the level of competition today, UI/UX designers try to build the most high-tech websites, missing the whole point of creating an end-user experience. At the end of the day, customers are just interested in what a brand offers, how fast they get what they are searching for and an uncomplicated flow of the site, instead of how fancy the website may be in looks.
Using non-SEO-friendly content
‘Competitiveness’ being the keyword here, businesses need to remember that they can capitalize on Search Engines, in terms of popularity, as well as sales, if they focus on making their content more engaging. In order to build content that connects with the audience, businesses can make the most of SEO-friendly words while framing their content. On the other hand, not using SEO-friendly content will lead to a decline in website traffic, as users always prefer readable and understandable content, instead of something which is difficult to comprehend.
Having a sub-standard ancillary support
Shopping cart and Payment Gateway are two major aspects of any E-commerce site. The need to choose the right Payment Gateway partner is imperative for smooth financial transactions. Along with it, having an SSL certificate and necessary data security precautions are a must, right in the first stage of Ecommerce Site Development. It cannot be kept to be integrated at a later stage.
Not engaging with the target audience
In the idea of gaining more and more customers, businesses tend to showcase their products to massive crowds, not realizing that it is only increasing the burden and not the actual customer value. Businesses need to understand who their target audience is and place their time and effort into communicating with their right target audience. For this, they need to curate smart marketing strategies that focus exclusively on their target group, while eliminating the unwanted crowds, so that they can see a clear picture of what and who actually matters.
A great shopping experience will keep your customers returning to your website and increase their spending. Of course, the unsaid rule of ‘delivering what is promised’ needs to be followed accordingly. When the customers exactly get what they are promised, it helps increase their faith in your business. The main role of your Ecommerce site must be to showcase your products and abilities as best as possible, and as close to the truth. An experienced IT partner like Saransh can help you, not only develop a great ecommerce website, but take care of your entire digital transformation, so that you can focus on your business growth and strategies.
To get started with us, you can write to us at info@saranshinc.com.