UX Designing holds the potential to transform business processes as we know. With customer experience being the biggest deciding factor in the success of digital applications, proper UX designs are one of the major reasons that keeps customers hooked to an app or use it more frequently. Hence, as UX/UI Designers, it becomes imperative to understand the dynamics of UX designing, as well as the psychology of customers, in order to build highly functional websites and applications.
On a broader scale, the entire process of designing an application can be segregated into 3 major aspects. Following are the steps involved in UX design.
Research and Analysis
It is essential that the process of UX Design begins with a thorough brainstorming session, followed by an evaluation and, later, integrating the best practices in their implementation. This methodical approach enables UX/UI Designers to use the most relevant methodologies within the design plan. In order to further customize the design as per the needs of its potential users, it becomes important to identify and define the right target audience. The expected outcomes can be estimated through focus groups and testing, thus, making it relatively easier to mold the plan in accordance with the particular preferences of the target group.
Design and Production
During the designing process, wireframes and prototypes are created. A wireframe is the ‘backbone’ of the product and mostly decides the look of the final product. On the other hand, a prototype focuses on the feel element of the UX product as it enhances the interactive experience. Moving on, a framework is created that includes diagrams pertaining to the user flow and task flow. Finally, an alpha version is created to test the overall design and evaluate its effectiveness.
Beta Launch and Evaluate
Before the final launch of the design, it is vital to run a series of tests for its systematic evaluation. The tests to be conducted can include A/B Testing and Custom-User Testing. Alongside, it is also useful to track usage logs, post which analysis of the situation might prove to be additionally effective. Once the program is launched and running, support calls can be a great way to track the progress of the system.
Simply put, UX/UI designing is being able to express the most complicated of ideas in the simplest manner. However, one cannot refute the thought that a great UX Designing team can be a make-or-break for any business application. This also increases the need for businesses to look at UX Designing in a more focused manner. Also, the option of outsourcing UX/UI Design projects to experts, such as Saransh Inc., remains open.
To know more about how our experts can help you build a strong digital portfolio, write to us at info@saranshinc.com.