How many times have you come across a mobile app idea in your mind, and thought to yourself, “This is great! It will surely be a big hit!”? In a world that is dominated by technology and automation, mobile applications have taken over the business eco-system, with every business either already having a mobile presence, or wanting one.
But what makes a mobile app great? Studies show that, on an average, a mobile-user accesses only 4 to 5 apps installed on their phones, on a daily basis. But they also spend more than 80% on these apps. So, there must be something that these app developers have done right, to make it so addictive.
At Saransh, we have helped many such mobile app ideas to come to life, over the years. As experience has taught us, the ones that make it big in the market fall in an umbrella of 5 different categories. They are as follows:
Solves a problem
Undoubtedly, the most useful apps are the ones that solve a particular problem. E-wallets solved the issues of carrying cash with you all the time. Google Maps helps you find your way in traffic and the estimated time to reach a destination. These apps are frequently used as they make our daily lives easier and solve day-to-day problems.
Reduces Time
Majority of business applications fall in this category, as businesses want to automate their daily tasks and reduce the time taken to complete menial tasks. One of the most important aspects of automation is how much it can help in organizing their daily work and, as an effect, helping them become more time-efficient. Most daily planner apps like Trello and Evernote are used by everyone, because they help their users to save their time.
Extended Reach
Accessibility has been a major factor in pushing the popularity of mobile apps. Of course, with mobiles being an extended part of our arm for more than twelve hours a day, it becomes the easiest way to reach out to a larger audience. That is also the reason why every e-commerce platform, like Amazon.com and Alibaba, give very high priority to their mobile apps.
Personalization
The modern-day consumer is highly focused on convenience and personalization. Though competition might be a factor in businesses providing personalization as a service, consumers love an app that understands their exact needs and reciprocates with them. A very good example of this is dieting aps and health & fitness apps, that track your progress and habits, to provide personalized dieting plans and progress.
Entertainment and Relaxing
In the end, a mobile app idea that targets the audience for fun and entertainment is surely to grab attention in the market. The popularity of Facebook and Instagram lies in the fact that they help people to unwind and relax. Gaming apps are another great example. Games like Pokemon Go and Candy Crush became an instant hit with people, as they enjoyed spending time on the application.
Though the success of a mobile app depends on various other factors, like a great UX designing, features, ease of use and so on, but at its heart, it all comes down to how much value a user gets from the app. A great mobile app idea can be inspired through simply observing what the end-user expects.
If you have an idea for the next big mobile app, feel free to connect with the Saransh team and we can help you develop your dream project. Simply write to us at info@saranshinc.com for more details.