Journey mapping in Service Design is a methodical approach to visualizing and analyzing customer experience from start to end. It involves breaking down customer journey into distinct touchpoints, from initial awareness to after-sales support. Each touchpoint represents an opportunity for the business to engage with the customer positively, to deliver optimized customer experience. The process …
Considering the confusion prevalent in today’s world, Service Design and Customer Experience (or User Experience) are often used interchangeably in the wrong way. Though an untrained eye might feel that both terms are similar, there is a huge difference in their meanings and what they comprise of. The main difference between the two, is the …
In service design, the most prominent role of designer is to create products that are of optimum value to the end-user. Service Design is all about how any product can be most useful to the customer. A Value Pyramid can majorly tell the designer how a product addresses different needs of the customer. This helps …
Where does your product rank on the ‘Value Pyramid’? Read More »
Service Design is every where today. Businesses are looking at everything they do through the perception of Design thinking, and for good reasons. It’s not only a problem-solving approach, but also a way of optimizing efficiencies; be it in process implementation, product designs, innovations, user experience, or digital transformation. Being such an open-ended term, the …
