E-Commerce mobile app has become a lifestyle option, especially as more and more consumers are becoming tech-savvy. Big e-commerce corporations are actively emphasizing on enhancing end-user experience on mobile devices by offering a robust technological foundation through cutting-edge mobile applications.
Globally, 59% of all E-Commerce transactions are conducted via mobile devices, and this percentage is expected to grow. E-Commerce businesses face the biggest challenge of standing out in the competition with an application that engages and retains buyers at every level.
We, at Saransh, have catered to users’ requirements in developing a world-class Mobile App for their E-Commerce business. Here are some must-have eCommerce app features that we recommend, to elevate your businesses to the next level.
Simplified registration process
A lengthy login procedure is a sure-shot way of losing customers. Consider making the registration procedure as short as possible. Include only those fields that are absolutely necessary. Allowing users to register with their email ID/phone number, followed by OTP verification, is the best method to streamline the registration procedure.
Easy navigation
Considering smartphone display screens have limited space, it is vital that the app and its content are displayed smartly on any mobile device. The site layout should provide easy navigation and present the brand or products in the best possible way. A responsive design is the ideal solution as it adapts to any screen size and resolution while providing an interactive user experience.
App Wallet
Users can transfer money into these wallets from their bank accounts and use it to shop. Furthermore, any refunds or cashbacks will be reflected in the app wallet. In addition to improving users’ convenience, it also encourages them to use the app repeatedly. In addition to the wallet, the app should also provide a variety of other payment options to appeal to a wider audience. Options can include credit/debit card, UPI, net banking, etc. It is also possible for the app to offer coupons as an alternate payment mode.
Feedback System
Feedback is beneficial in two ways: first, it allows to improve by providing insight into your users’ viewpoints, and second, it makes them feel appreciated. It’s vital to have a framework in place for consumers to submit feedback on your app.
Push Notifications
Push notifications are the trendiest, simplest, and most successful method to engage users and return them to your store effortlessly. Companies can use push notifications to advertise new arrivals, discount offers, or just provide discounts on things that have been left in the basket. Go beyond the standard advertising patterns and create one-of-a-kind campaigns to capture your user’s attention.
AR / VR Functionality
It’s time for the e-store to make use of cutting-edge technologies. To provide a fantastic user experience, implement a variety of virtual or augmented reality elements. Augmented Reality provides an eCommerce app with the ability to present goods to customers in a real-world context. For example, allow people to view a product in three dimensions or see how an item would fit them (or their space).
Include Analytics
Incorporating analytics is a vital part of any E-Commerce app. Businesses must be able to track and identify customer experiences and behaviours. Tracking and analysing a user’s experience is not the same as tracking and analysing their location, preference, buying pattern or other such things. The information acquired will only serve to encourage frequent updates.
Wishlist
While exploring, potential consumers add their favourite products that they may wish to buy in the future, to this section. Users may mark items without adding them to their shopping carts. Users can also receive push notifications based on the items they have saved in their Wishlist. The only catch is to make certain that the products in the user’s wishlist and shopping cart are kept until they are purchased or removed. Nobody wants to go back and forth looking for the same goods and adding them to the cart multiple times.
Personalized Customer Experience
Once users have finished exploring goods of interest and shopped online, it is best to send them relevant product offers and suggestions. To drive customization, many stores now use sophisticated recommendation systems or display list of products that might also be required. It is simple to draw a customer’s attention to items, offers, and discounts that fit their preferences, resulting in a possible conversion.
Offline Functionalities
Offline access to several features on an eCommerce app is a sure-shot approach to improve consumer experience. Users get irritated when an app becomes completely unavailable due to a poor internet signal. Consider how it might be possible to incorporate material or interaction that isn’t dependent on wireless signal. It will help provide a great user experience whether your users are online or offline.
These top e-commerce mobile app features assist businesses in driving massive traffic and boosting sales.
If you already have a unique e-commerce concept but don’t know where to begin, talk to our experts at info@saranshinc.com and gain competitive knowledge of the most recent web and mobile development technologies.