As a new-age business owner, an e-commerce website remains as a top priority in expansion plans. Building an Ecommerce website surely lays a major foundation for business. But as an entrant in this highly competitive market, how does one gain a competitive edge. The answer is simple – choosing the best e-commerce development platform, that has all the features necessary for the target audience, is able to handle the expected traffic, is scalable and budget-friendly. The catch is that business owners need to explore different platforms and decide which one will best suit their needs.
Here is the list of the top ecommerce website platforms in the market today, along with their own pros and cons, that can help you decide the best one for your business:
Shopify
Shopify focuses on usability and convenience, by providing businesses and start-ups with the option of pre-designed customizable templates and easy onboarding. Apart from that, it comes with an integrated blogging system, built-in SEO features, SSL Certificate validation and numerous plug-ins. In addition, the Shopify mobile app on Google Play Store and AppStore provides businesses with a mobile presence as well. Hyatt Chain of Luxury hotels, Fitbit, Red Bull GmBH and Penguin Publication House are a few businesses who have developed their e-commerce on Shopify.
Magento
Magento is a versatile open-source platform for e-commerce, written in PHP, and has gained popularity amongst small and big businesses worldwide. Its flexibility with third-party integrations, customizable security permissions, mobile-friendly configuration and seamless content management has made it a preference for bigger brands, including Jaguar, Nestle Nespresso, Nike, Canon and HP. Magento is a high-performing platform with the capability to handle 80,000 orders per hour. If your business strives for innovation in tech, then Magento is the right platform for you.
WooCommerce
With WordPress being one of the most popular website development platforms, it is natural that their in-built e-commerce platform, WooCommerce, is very close to perfection. Since WooCommerce is specifically a WordPress plug-in, it can help businesses to convert their existing WordPress sites into fully functional online stores. WooCommerce also supports additional features like email marketing and includes coupon codes to boost business. A few brands that use WooCommerce are Porter and York, Marche du Pre and Bluestar Coffee Roasters.
Wix
One of the easiest website-builders to onboard and use, Wix offers a hassle-free set up of a cloud-based ecommerce platform. It gives businesses the freedom to create, design, and manage their ecommerce website with much ease. Wix provides personalized SEO tools that help in improving the visibility of your ecommerce website. At present, there are an estimated 600,000 e-commerce stores powered by Wix, with organizations like First Republic Bank, Natural Grain PTE Ltd and the University of Michigan in the list.
AWS
Straight from the house of Ecommerce Giant, the Amazon Web Services platform is an ecommerce cloud computing solution developed by Amazon, that is low-cost, secure, scalable and flexible. With some of the biggest brands like Netflix, Facebook and LinkedIn trusting AWS for their sites, it speaks volumes of the stability that AWS brings to ecommerce practices.
While deciding on the platform, it is necessary to keep the priority on Performance and future scope for growth. Each ecommerce platform is exclusive and it purely depends on your business needs which platform to select. Having helped hundreds of businesses to create their own ecommerce sites, Saransh Inc. helps your business to build a strong, high-performing online retail store in the most cost-efficient manner.
Know more about how you can get started with your own ecommerce site today! Write to us at info@saranshinc.com.