Today, design is an integral part of every aspect of everything we do. User Experience (also called as UX or UE) uncovers various aspects of Mobile and Web app development, that ensures the end-user is easily able to use a software and with enhanced performance in all aspects, including design, credibility and functionality among others. In simple terms, User Experience can be defined as what and how an individual feels about a particular application and its simplicity.
In recent years, it has become one of the deciding factors of an Application’s success and only those Applications that are ergonomically designed find themselves above competition. Here is a list of the top 4 reasons why UX has become a game-changer for Mobile and Web app development.
A Roadmap for Development
UX designing is the first step towards App development. Mockup screens, flow charts and design guidelines help developers exactly understand what needs to be done. This also reduces trial-and-error, minimizes rework and provides better output with a compact app flow and better inter-connected pathway for users.
Increased Customer Interaction
UX Design begins with understanding and addressing Customer expectations. Surveys demonstrate that more than 85% of the users do not return to a Web or Mobile application after an unpleasant User Experience. A great User Experience results in strengthening Customer relationship with the brand, which further leads to higher engagement and eventually decides the success of the Application.
Improves SEO Ranking
Search engine algorithms make UX Design a part of their ranking process. The Google algorithm, as an example, works in a way that if UX of an app is unsatisfactory, the Application’s Google rankings start dropping. It is proven that Mobile and Web apps with unsatisfactory user experience are often ranked low as opposed to the Applications with better UX.
Ensures App Quality
In order for an app to ensure productivity, it is important to take into account its User Experience. UX is indeed a powerful tool to assess and determine the quality of an Application as it highlights how functional it is and if the users are able to smoothly make the most of the Application. A well-designed Application requires lesser maintenance, lesser updates and remains more stable.
Today’s customers are well-versed with the concept of UX and can quickly make out the difference between a well-structured and haphazard Application. There is no going back from this stage and businesses that want to make an impact through their digital acumen need to dedicatedly integrate UX design as a part of everything they do.