Since the rising boom of online networking, Social Media platforms are more powerful than ever for building a corporate identity. Social connections in terms of personal, as well as professional life, have become more of a necessity rather than possibility. Reaching out to companies has become easier for candidates, while the same is true the other way around.
According to studies, it is estimated that 59% job-seekers rely on social media to research about companies that they are interested in, while 76% candidates state their primary source of job-search is online. LinkedIn leads the list of job-searching Social sites, followed by Plaxo, Twitter, Facebook, Craigslist and Indeed.
Apart from the fact that almost all companies upload their requirements online, a few companies have the practice of constantly monitoring and creating a data-pool of potential candidates through online profiling. This makes it necessary for candidates to maintain their online portfolio and work profile. Taking it one step ahead, it is also advisable for candidates to maintain a healthy portfolio as HRs turn towards Social Media for background check of candidates. This can be done in more than one way:
- Building a strong network of influential people and following people/companies on their official page.
- Writing articles and liking/commenting/sharing relevant articles.
- Ensuring that the contact information and relevant details are correct and up-to-date.
- Putting forth your strengths through your thoughts, simply by using the right words in communication.
Exploring opportunities for jobs and online interaction with people from the industry gives a better chance for candidates to get noticed, as well as stay informed of the latest happenings. Making it cost effective and accessible from one corner of the world to another without efforts and physical presence, you can be your own Search Engine.
Apart from available job opportunities in the market, Social Media has also contributed to creating new job opportunities like Blogging, Influencer Marketing and Content Creation. Providing companies with unlimited data of fresh applicants and potential candidates in the long run, Social Media has now become the primary source of job-seeking for candidates. With easy accessibility, it has helped companies find better suited candidates in a more effective manner, and also made it a prerequisite for job-seekers to be adept in using this tool for their own benefit.